Work Summary and Resume
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Work Summary: DESIGNWORKS LA CREATIVE DIRECTOR / COPYWRITER / DIRECTOR Present Honda Motorsports / Kawasaki Motorcycles / ERGO Health / Volta Medical / Universal Films / HJC Helmets AS&K Communications PRODUCER / COPYWRITER / DESIGNER Edwards Living Sciences / Medtronic / Stryker / Lilly Pharma / Bayer IDEA COPYWRITER Kawasaki Motorcycles / Disney Consumer Products / Endologix IDFX Studios CREATIVE DIRECTOR / PRODUCER Universal Studios / Identity FX Los Angeles / Durex / Scholl / Nu Image EURORSCG CREATIVE DIRECTOR / COPYWRITER Kievstar (Telenor) cellular communications OGILVY & MATHER CREATIVE DIRECTOR / COPYWRITER Pannon (Telenor) mobile comm. / Dreher Beer / British American Tobacco / SAP / Kraft / Gillette LEO BURNETT ADVERTISING CREATIVE DIRECTOR / COPYWRITER P&G: Secret, Bonux, Always, Tix / Szalon Beer / Eurocenter / Marlboro, Multifilter, L&M / Coca Cola: Powerade, Sprite, Nestea, Bon Aqua / C.I.B. Bank / Fundy / Wolf / OMV/ Volks Bank AMMIRATI PURIS LINTAS EASTERN EUROPEAN REGIONAL CREATIVE DIRECTOR Coca-Cola Company: Fanta / Honda Cars: Accord, Civic, Legend, CR-V / Johnson & Johnson: o.b., Carefree, Johnson’s Baby, Suncare System / CSA Airlines / Compaq / Nestle-Cokoladovny: Granko, Krupino, Polo, Lion, Jojo / United Distillers: Smirnoff, Metaxa / Unilever: Captain Iglo, Bifi, Rama, Flora, Iglo Vegetables, Axe, Domestos, Rexona, Signal / Bohemia Chips / Yellow Pages / Droxi Markets / ISTANBUL: Pinar: Troy Beer, / Sasal Water / Mayonnaise / Adidas / RJ Reynolds: Winston / Compaq / Unilever: Axe, Omo, Rama and Becel Margarine, Signal, Domestos / Ibrim Abraham Pharmaceuticals DAILEY & ASSOCIATES ADVERTISING CREATIVE DIRECTOR OF DAILEY INTERACTIVE GROUP / COPYWRITER Development of Digital Media for Great Western Bank / KooKooRoo Restaurants / Flamingo Hilton / ElectroMangnetic Processes / Vons Supermarkets COLUMBIA TRISTAR FILM DIRECTOR / SCREENWRITER SAATCHI & SAATCHI ART DIRECTOR: Lexus Luxury Division of Toyota. Toyota Automotive and Yamaha Snowmobiles CREATIVE DIRECTOR / WRITER: Saatchi: Renault / British Airways / HBO / DHL / Samsung / Lego / Johnson & Johnson: o.b., Silhouettes / Jacobs Suchard: chocolates, coffee / Magyar Nemzet / Mercedes / Proctor & Gamble: Tide, Pampers / CPC: Alsa Desserts / Electrolux |
RESUME
DESIGNWORKS LA
CREATIVE DIRECTOR / COPYWRITER / DIRECTOR 2017 - PRESENT
Write and produce videos for all forms of marketing including Commercials, Trade Shows, Tutorials, eLearning, Startups, Medical and Personal Branding
Honda Motorsports / Kawasaki Motorcycles / ERGO Health / Volta Medical / Universal Films / HJC Helmets
AS&K Communications
PRODUCER / DESIGNER FEB 2016 - 2017
Medical Devices are all the rage... and I am helping them get into the hands of good doctors through online videos, print and ads ... including convention materials
Edwards Life Sciences / Medtronic / Stryker / Lilly Pharma / Bayer
IDEA
COPYWRITER 2013 - 2016
Creative Director writing scripts and directing online videos and eLearning modules for top shelf clients like Disney, Suzuki, Kawasaki and Endologix. The online universe is exploding with an insatiable appetite for video and I brought 20+ years of advertising know-how and production finesse to each and every project we created.
Kawasaki Motorcycles / Disney Consumer Products / Endologix Medical / Honda / Suzuki / Makita USA
IDFX STUDIO
EXECUTIVE CREATIVE DIRECTOR / PRODUCER 2009 - 2012
I decided to build a 3D animation department that helped us create in-house animatics, pre-visualizations, proof-of-concept animations, motion graphics, 3D print and VFX for our commercials. Now days clients demand high-end visuals to help them see what the creative will look like before they pay a single dollar for it. The results were that we won Scholl foot products, Durex Condoms in Europe and lucrative visual effects work from Universal Studios out of Los Angeles.
Universal Studios Hollywood / Scholl / Durex
EURORSCG
CREATIVE DIRECTOR / COPYWRITER 2006 – 2008
After my success in Budapest I was asked to increase the creative output for Eurorscg’s key client in Ukraine: telecom giant Telenor's Ukrainian sister-company „Kievstar” the market leader in cellular communications. Kievstar boasts over 12 million subscribers and we developed new campaigns on a monthly basis under a lot of shifting market pressures. Sound strategy and speedy executions were a must. I often helped rewrite the briefs with our Strategy and Client Service department to stay ahead of the game.
Kievstar (Telenor) cellular communications
OGILVY & MATHER
CREATIVE DIRECTOR / COPYWRITER 2004 – 2006
I was asked to win new business for a stagnating Ogilvy in Budapest who had been operating in the red for the past year and half. Within three months we won the biggest pitch in Hungarian history "Pannon GSM" and I was then asked to relaunch the Telenor giant in Hungary with a new communication platform and completely new image. It was a non-stop 24/7 project for the first 4 months of launching. I introduced two shifts to the creative department, morning 8am to 2pm and afternoon 2pm to 9pm. The client was very grateful (they would pester us at all times of the day and night). My team also won Dreher Beer of South African Breweries ( the market leader in Hungary) as well as other pitches. I helped more than double the billings of Ogilvy&Mather within four months time.
Pannon (Telenor) mobile comm. / Dreher Beer / British American Tobacco / SAP / Kraft / Gillette /
LEO BURNETT ADVERTISING
CREATIVE DIRECTOR / COPYWRITER 2000 – 2002
Leo Burnett hired me to raise the standard of Creative Ideas and to develop a department that would attract stronger creative talent. Up till my arrival LB Budapest had never been short listed in a creative competition. After only a year and a half Leo Burnett was named “Creative Agency of the Year” by Kreative Magazine.We also won “Agency of the Year” in the Int. Golden Hammer Creative Festival and we were the only Hungarian Agency to be consistantly shortlisted in Epica Int’l Adv. Festival.
P&G: Secret, Bonux, Always, Tix / Szalon Beer / Eurocenter / Marlboro, Multifilter, L&M / Coca Cola: Powerade, Sprite, Nestea, Bon Aqua / C.I.B. Bank / Fundy / Wolf / OMV/ Volks Bank
AMMIRATI PURIS LINTAS
EXECUTIVE CREATIVE DIRECTOR / EASTERN EUROPEAN REGIONAL C.D. / 1996 - 1999
The fifth largest agency in the Czech Republic was not rated creatively when I joined in 1997. After two years of tireless effort we were rated as third Most Creative Agency in the country by the Advertising Association of CR. We also won several large accounts during a very depressed market, including Bohemia Chips and Yellow Pages.
PRAGUE: Coca-Cola Company: Fanta / Honda Cars: Accord, Civic, Legend, CR-V / Johnson & Johnson: o.b., Carefree, Johnson’s Baby, Suncare System / CSA Airlines / Compaq / Nestle-Cokoladovny: Granko, Krupino, Polo, Lion, Jojo / United Distillers: Smirnoff, Metaxa / Unilever: Captain Iglo, Bifi, Rama, Flora, Iglo Vegetables, Axe, Domestos, Rexona, Signal / Bohemia Chips / Yellow Pages / Droxi Markets.
ISTANBUL: Pinar: Troy Beer, Sasal Water, Mayonnaise / Adidas / RJ Reynolds: Winston / Compaq / Unilever: Axe, Omo, Rama and Becel Margarine, Signal, Domestos / Ibrim Abraham Pharmaceuticals
DAILEY & ASSOCIATES ADVERTISING
CREATIVE DIRECTOR / COPYWRITER of Dailey Interactive Group 1993 - 1996
Responsible for winning accounts, marketing strategy and launching of Air Media Live and DemoNet Online. Utilized conventional and interactive advertising.
Also created marketing strategy, interface design and content development of Web Sites: Great Western Bank, KooKooRoo Restaurants, Flamingo Hilton, ElectroMagnetic Processes, Dailey & Assoc. Adv. and Vons / Pavillions Supermarkets.
SAATCHI & SAATCHI
CREATIVE DIRECTOR / COPYWRITER 1991 - 1993
This was my introduction to emerging markets... and it was an exciting time. For a while I was CD of both Saatchi and Bates.
Saatchi: Renault / British Airways / HBO / DHL / Samsung / Lego / Johnson & Johnson: o.b., Silhouettes / Jacobs Suchard: chocolates, coffee / Magyar Nemzet
BSB Advertising was part of Saatchi: Mercedes Proctor & Gamble: Tide, Pampers / CPC: Alsa Desserts / Electrolux
SONY COLUMBIA
SCREENWRITER / PRODUCTION DESIGNER 1989 - 1991
Co-wrote and designed the feature film “Circuitry Man”. It debuted as a national release and has continued showings on HBO and Sci-Fi Cable TV. It also enjoys a cult following. Available on Sony Classics DVD, iTunes and Amazon.com.
SAATCHI & SAATCHI DFS/PACIFIC
ART DIRECTOR / 1986 - 1989
Lexus Luxury Division of Toyota. Toyota Automotive and Yamaha Snowmobiles.
ANYTHING ELSE OTHER THAN ADVERTISING?
Raising a family has been my most ambitious and rewarding endeavor.
I love surfing, figure drawing, writing and did I mention surfing?
SOFTWARE
Photoshop, Indesign, Illustrator, Premier, Powerpoint
EDUCATION, LOS ANGELES
BFA, ART CENTER COLLEGE OF DESIGN in PASADENA
I graduated with a Bachelor of Fine Arts Degree from one of the most prestigious Advertising Schools in the USA
CONTACT:
E-mail: [email protected]
cell: 949 648 6859
portfolio: robertlovy.weebly.com
linked in: www.linkedin.com/pub/robert-lovy/5/b7a/b33
Short Bio:
Robert Lovy, Director/Writer
I am lucky to say that I am having an adventurous career that has enriched my directing, writing and marketing skills for over 20 years.
I have helmed creative departments servicing more clients than I can count; each campaign an amazing story in its own right that continuously added to my understanding and appreciation of our ever-evolving industry.
Networks like Ogilvy, Leo Burnett and Saatchi allowed me to hone skills and push communication in new and exciting directions. Presently I am the co-owner and Creative Director of Designworks-LA.com, a video-centric creative agency with a penchant for producing strong, memorable advertising content.
Here are some of the brands I helped keep fresh and innovative in our digitally fluid world. Edwards Lifesciences, Medtronic, Lexus USA, Kawasaki, P&G, Adidas, Nestle, Unilever, Axe, Sony Playstation, SAP and many others.
I have won awards for my marketing work and international acclaim for my feature length films. I co-wrote and produced “Mix” as well as the cult-classic dystopian epic "Circuitry Man". Both films are available to rent on iTunes and Amazon Prime.
DESIGNWORKS LA
CREATIVE DIRECTOR / COPYWRITER / DIRECTOR 2017 - PRESENT
Write and produce videos for all forms of marketing including Commercials, Trade Shows, Tutorials, eLearning, Startups, Medical and Personal Branding
Honda Motorsports / Kawasaki Motorcycles / ERGO Health / Volta Medical / Universal Films / HJC Helmets
AS&K Communications
PRODUCER / DESIGNER FEB 2016 - 2017
Medical Devices are all the rage... and I am helping them get into the hands of good doctors through online videos, print and ads ... including convention materials
Edwards Life Sciences / Medtronic / Stryker / Lilly Pharma / Bayer
IDEA
COPYWRITER 2013 - 2016
Creative Director writing scripts and directing online videos and eLearning modules for top shelf clients like Disney, Suzuki, Kawasaki and Endologix. The online universe is exploding with an insatiable appetite for video and I brought 20+ years of advertising know-how and production finesse to each and every project we created.
Kawasaki Motorcycles / Disney Consumer Products / Endologix Medical / Honda / Suzuki / Makita USA
IDFX STUDIO
EXECUTIVE CREATIVE DIRECTOR / PRODUCER 2009 - 2012
I decided to build a 3D animation department that helped us create in-house animatics, pre-visualizations, proof-of-concept animations, motion graphics, 3D print and VFX for our commercials. Now days clients demand high-end visuals to help them see what the creative will look like before they pay a single dollar for it. The results were that we won Scholl foot products, Durex Condoms in Europe and lucrative visual effects work from Universal Studios out of Los Angeles.
Universal Studios Hollywood / Scholl / Durex
EURORSCG
CREATIVE DIRECTOR / COPYWRITER 2006 – 2008
After my success in Budapest I was asked to increase the creative output for Eurorscg’s key client in Ukraine: telecom giant Telenor's Ukrainian sister-company „Kievstar” the market leader in cellular communications. Kievstar boasts over 12 million subscribers and we developed new campaigns on a monthly basis under a lot of shifting market pressures. Sound strategy and speedy executions were a must. I often helped rewrite the briefs with our Strategy and Client Service department to stay ahead of the game.
Kievstar (Telenor) cellular communications
OGILVY & MATHER
CREATIVE DIRECTOR / COPYWRITER 2004 – 2006
I was asked to win new business for a stagnating Ogilvy in Budapest who had been operating in the red for the past year and half. Within three months we won the biggest pitch in Hungarian history "Pannon GSM" and I was then asked to relaunch the Telenor giant in Hungary with a new communication platform and completely new image. It was a non-stop 24/7 project for the first 4 months of launching. I introduced two shifts to the creative department, morning 8am to 2pm and afternoon 2pm to 9pm. The client was very grateful (they would pester us at all times of the day and night). My team also won Dreher Beer of South African Breweries ( the market leader in Hungary) as well as other pitches. I helped more than double the billings of Ogilvy&Mather within four months time.
Pannon (Telenor) mobile comm. / Dreher Beer / British American Tobacco / SAP / Kraft / Gillette /
LEO BURNETT ADVERTISING
CREATIVE DIRECTOR / COPYWRITER 2000 – 2002
Leo Burnett hired me to raise the standard of Creative Ideas and to develop a department that would attract stronger creative talent. Up till my arrival LB Budapest had never been short listed in a creative competition. After only a year and a half Leo Burnett was named “Creative Agency of the Year” by Kreative Magazine.We also won “Agency of the Year” in the Int. Golden Hammer Creative Festival and we were the only Hungarian Agency to be consistantly shortlisted in Epica Int’l Adv. Festival.
P&G: Secret, Bonux, Always, Tix / Szalon Beer / Eurocenter / Marlboro, Multifilter, L&M / Coca Cola: Powerade, Sprite, Nestea, Bon Aqua / C.I.B. Bank / Fundy / Wolf / OMV/ Volks Bank
AMMIRATI PURIS LINTAS
EXECUTIVE CREATIVE DIRECTOR / EASTERN EUROPEAN REGIONAL C.D. / 1996 - 1999
The fifth largest agency in the Czech Republic was not rated creatively when I joined in 1997. After two years of tireless effort we were rated as third Most Creative Agency in the country by the Advertising Association of CR. We also won several large accounts during a very depressed market, including Bohemia Chips and Yellow Pages.
PRAGUE: Coca-Cola Company: Fanta / Honda Cars: Accord, Civic, Legend, CR-V / Johnson & Johnson: o.b., Carefree, Johnson’s Baby, Suncare System / CSA Airlines / Compaq / Nestle-Cokoladovny: Granko, Krupino, Polo, Lion, Jojo / United Distillers: Smirnoff, Metaxa / Unilever: Captain Iglo, Bifi, Rama, Flora, Iglo Vegetables, Axe, Domestos, Rexona, Signal / Bohemia Chips / Yellow Pages / Droxi Markets.
ISTANBUL: Pinar: Troy Beer, Sasal Water, Mayonnaise / Adidas / RJ Reynolds: Winston / Compaq / Unilever: Axe, Omo, Rama and Becel Margarine, Signal, Domestos / Ibrim Abraham Pharmaceuticals
DAILEY & ASSOCIATES ADVERTISING
CREATIVE DIRECTOR / COPYWRITER of Dailey Interactive Group 1993 - 1996
Responsible for winning accounts, marketing strategy and launching of Air Media Live and DemoNet Online. Utilized conventional and interactive advertising.
Also created marketing strategy, interface design and content development of Web Sites: Great Western Bank, KooKooRoo Restaurants, Flamingo Hilton, ElectroMagnetic Processes, Dailey & Assoc. Adv. and Vons / Pavillions Supermarkets.
SAATCHI & SAATCHI
CREATIVE DIRECTOR / COPYWRITER 1991 - 1993
This was my introduction to emerging markets... and it was an exciting time. For a while I was CD of both Saatchi and Bates.
Saatchi: Renault / British Airways / HBO / DHL / Samsung / Lego / Johnson & Johnson: o.b., Silhouettes / Jacobs Suchard: chocolates, coffee / Magyar Nemzet
BSB Advertising was part of Saatchi: Mercedes Proctor & Gamble: Tide, Pampers / CPC: Alsa Desserts / Electrolux
SONY COLUMBIA
SCREENWRITER / PRODUCTION DESIGNER 1989 - 1991
Co-wrote and designed the feature film “Circuitry Man”. It debuted as a national release and has continued showings on HBO and Sci-Fi Cable TV. It also enjoys a cult following. Available on Sony Classics DVD, iTunes and Amazon.com.
SAATCHI & SAATCHI DFS/PACIFIC
ART DIRECTOR / 1986 - 1989
Lexus Luxury Division of Toyota. Toyota Automotive and Yamaha Snowmobiles.
ANYTHING ELSE OTHER THAN ADVERTISING?
Raising a family has been my most ambitious and rewarding endeavor.
I love surfing, figure drawing, writing and did I mention surfing?
SOFTWARE
Photoshop, Indesign, Illustrator, Premier, Powerpoint
EDUCATION, LOS ANGELES
BFA, ART CENTER COLLEGE OF DESIGN in PASADENA
I graduated with a Bachelor of Fine Arts Degree from one of the most prestigious Advertising Schools in the USA
CONTACT:
E-mail: [email protected]
cell: 949 648 6859
portfolio: robertlovy.weebly.com
linked in: www.linkedin.com/pub/robert-lovy/5/b7a/b33
Short Bio:
Robert Lovy, Director/Writer
I am lucky to say that I am having an adventurous career that has enriched my directing, writing and marketing skills for over 20 years.
I have helmed creative departments servicing more clients than I can count; each campaign an amazing story in its own right that continuously added to my understanding and appreciation of our ever-evolving industry.
Networks like Ogilvy, Leo Burnett and Saatchi allowed me to hone skills and push communication in new and exciting directions. Presently I am the co-owner and Creative Director of Designworks-LA.com, a video-centric creative agency with a penchant for producing strong, memorable advertising content.
Here are some of the brands I helped keep fresh and innovative in our digitally fluid world. Edwards Lifesciences, Medtronic, Lexus USA, Kawasaki, P&G, Adidas, Nestle, Unilever, Axe, Sony Playstation, SAP and many others.
I have won awards for my marketing work and international acclaim for my feature length films. I co-wrote and produced “Mix” as well as the cult-classic dystopian epic "Circuitry Man". Both films are available to rent on iTunes and Amazon Prime.